Italian Hotel Group

An Italian luxury hospitality group with a collection of 11 properties located on Lake Como, Mont Blanc, the Portofino Coast, and in Milan, including Grand Hotel Victoria Menaggio, Grand Hotel Courmayeur Mont Blanca, Grand Hotel Bristol Portofino Coast, Montana Lodge & Spa, Bianca Relais, and Casa du Lac.

For the hotel group, we developed an integrated communication project aimed at building and consolidating a distinctive positioning in the luxury segment. The work included defining brand positioning and brand communication, creating a consistent and recognizable identity across all touchpoints.

We handled press office and media relations activities, managing relations with the national and international press and organizing press conferences and dedicated events to strengthen the brand's visibility and reputation.

At the same time, we planned and managed media advertising activities, handling media buying and planning and barter negotiation projects, optimizing the brand's presence on the main editorial channels and media outlets.

The project was completed with social media and event management, developing content and experiences in line with the brand identity and capable of promoting the hotel on the national and international stage.