Italian Luxury Wallpaper

Zambaiti Parati is an Italian leader in the production of high-quality wall coverings and wallpaper, synonymous with Made in Italy, design, and innovation for over 50 years. Its production stands out for its collections with strong aesthetic and technical value, collaborations with international brands (such as Trussardi, Lamborghini, Philipp Plein, and Elie Saab), and a growing focus on customization and sustainability through the Zambaiti Contract division.

Since 2020, our agency has been responsibly and continuously pursuing an integrated communication strategy for Zambaiti Parati, covering all key communication assets: press office, strategic PR, event organization, media planning, and social media management.

We have implemented a targeted press strategy, focusing on editorial contacts with high-profile trade and general interest publications. This has led to numerous high-quality publications, both in print and online, including design and lifestyle magazines and Hotellerie specializing in architecture, interior design, luxury, and trends in hotels.

At the same time, we launched co-marketing and product placement initiatives in prestigious contexts during Milan Design Week and developed important partnerships with Milanese architecture firms and artists/illustrators.

The project was completed with social media management. From 2020 to the present, social media channels (particularly Instagram and LinkedIn) have been managed according to an editorial plan consistent with the objectives of brand awareness and engagement.